17 Dec Powering the Impactful “Do Good” Marketplace: Dale Wilkinson with goodgigs
It’s time for supply chain. Now broadcasting live from the supply chain capital of the country. Atlanta, Georgia heard around the world. Supply chain. Now spotlights the best in all things. Supply chain, the people, the technologies, the best practices and the critical issues of the day. And now here are your hosts. Good morning, Scott Alvarez with blockchain.
Scott Luton (00:33):
Welcome to today’s show. Hey, they show us all about continuing our logistics with purpose series here, powered by our dear friends or vector global logistics. And where we focus on here are the leaders and organizations that are all changing the world in some way, shape or form. So stay tuned. We’ll look to not only increase your supply chain IQ, but your leadership IQ quick programming. If we get started to hear, if you enjoyed today’s episode, be sure to check out [inaudible] now, wherever you get your podcasts from subscribe for free. So you don’t miss a single episode or conversation just like this here today. So with no further ado, Greg and Enrique are y’all ready. Very excited. Ready? I didn’t do my check-in with either. Y’all usually I’ll say, Hey, good afternoon. How you doing? And, and, uh, get the juices going for the conversation. I didn’t do that.
Scott Luton (01:20):
So, Greg, how are you doing today? I’m doing well. Uh, this is one of my favorite series. I’m so glad that Enrique and the team bring this to us where we get to talk about people who give forward agreed in our producer. This has, this has become his favorite series, by the way, that’s a huge, that comes with a championship belt. So I agree. We’ve gotten a lot of great feedback around logistics with purpose and Enrique. How are you doing today? I’m doing great. Scott and Greg. This is a pleasure as always. And this is also my favorite series. I’m the only one that we have. But for now, maybe we shed some light on that towards the end of today’s episode, but Hey, we’ve got an outstanding conversation teed up today. We’ve all done our homework on the one and only Dell Wilkinson is joining us here today and our audience audiences in for a great discussion.
Scott Luton (02:07):
So let’s bring in Dell officially, they’ll Wilkinson founder at good gigs, which is a platform to connect mission-driven companies with professionals that want to use their skills for good leave their Mark. Right? Give forward. As we talk about here at supply chain now, so Dale, good morning. How are you doing? Thank you so much, Greg Enrique. How are you done? Good to have you great having you. Yep. You know, w it’s one of those cases, Greg and Enrique, where we should have been recording the pre-show conversation. We enjoyed chatting with Dell and learn about some of the things he’s up to, but Hey, we’ve got the next hour or so the dive into that. So Dale, thanks for carving some time out. Of course, looking forward to it. All right. So for starters, Greg, where we want to start with Dell, tell us a little bit about where you’re from. Cause I’m guessing it’s not precisely the United States of America and maybe share a little bit about childhood
Greg White (03:00):
Upbringing early life. Well, what would you guess? Where am I Australia? There you go. Yes. Is that right?
Dale Wilkinson (03:09):
Well, you are correct. Okay. Uh, you’d be surprised at what I get. I was going to say New Zealand. Yeah, Kiwi, uh, English, South African,
Greg White (03:20):
All of the above and confusing, but
Dale Wilkinson (03:22):
I’m Australian. Uh, I’m an Aussie ex-pat living in Los Angeles. I’ve been here 10 years. Grew up in rural Australia, country, Australia, the Outback.
Greg White (03:34):
Dale Wilkinson (03:36):
Kaia. It’s two hours North of Melbourne. I grew up in a dairy farm.
Greg White (03:41):
Hold up. I’m a little bit familiar. So that’s two hours North of Melbourne is as we say, in the States, the sticks sticks. Yes, definitely. The sticks,
Dale Wilkinson (03:51):
Small country town, uh, grew up there till I was 18 moved to Melbourne for about a year or so. And then eventually Sydney, which is obviously the biggest, biggest city in Australia. Right. And was there for seven years and the seven year itch and came over to the States one holiday season for a, uh, for a vacation and decided I want to make that move. And six months later I was, I was here.
Greg White (04:17):
Yeah. Maybe tell us a little bit about, I don’t know, you know, it’s always nice to find out what has shaped a person. Right. So maybe tell us a little bit about your upbringing in Oz or, or maybe what caused you to come to the States or why particularly the States or what’s happened here since any of those things is on fast.
Dale Wilkinson (04:34):
Great. As I mentioned, I grew up in a dairy farm, which that would be hard not to shape you. Like I got the, I was one of seven kids, second youngest. And uh, I think the folks had that many kids to work the farm, right. Hopefully one of us would take over, uh, which
Greg White (04:56):
They hate, if you can’t find good help, just make good help. But that really has grown yeah.
Dale Wilkinson (05:04):
Up on the dairy farm for a number of reasons, really kind of shaped my work ethic, my appreciation of early mornings. And there was a lot of good times, uh, growing up on, uh, on the farm and, um, uh, enjoy whenever I get the opportunity to go back there, which, you know, I try and make a couple of times a year. Um, unfortunately hasn’t been a year, uh, considering, right. Um, you know what we’re in at the moment, but, um,
Greg White (05:31):
Yeah, it was, I definitely think the
Dale Wilkinson (05:33):
Seeing my parents work ethic on the farm has really been ingrained into me as an entrepreneur now trying to, you know, build, uh, build a company and the consistency that, that takes to run a dairy farm, you know, it’s, um, 24 seven job. It’s, you’re milking the cows twice a day. There’s no vacation, it’s staying in day out. It’s very consistent regimented. And I think I’ve taken that with me throughout my whole career. And then the reason I moved to the States, I was in Sydney working for a production company, doing a business development role there, where we were creating the promos and the trailers for a lot of the TV shows in Australia. So after seven years of being in Sydney, gorgeous city, but wanted to make a change. And the next logical move for me was to come to the States if I wanted to continue in that kind of space in a working for a production company in the entertainment space. And at that time I was starting to kind of enjoy the creative process of working at an agency and a production company, and yet made the move to get to the States. You’re
Scott Luton (06:51):
Shouting some of our next question, which is about that professional journey leading up to, you know, founding good gigs and beyond. What else would you add to that pre was good gigs your first in entrepreneurial venture before we talk about no. Okay, perfect. Well then shed some more light shed, some more light on some of the, on some of the other pre good gigs journey. And then I’m gonna ask you about some epiphanies you had
Dale Wilkinson (07:14):
When I was actually, uh, 18 going on 19, I’ve always had that entrepreneurial spirit, that mindset. And I started my first business when I was 18. I had just done a traineeship. I was living in Melbourne for a bit. And then I came back to the country. And when I told country I talk, you know, a town of 5,000 people, very small rural country town. And I decided to create an events event marketing company, uh, in a very small country, rural town. So a couple of little events that were, that was successful, but then plan this comedy gala. And then I, so I was 18. I really had no business experience. I had no marketing experience. I was flailing my way through, you know, trying to work this out. I ended up getting some decent comedians from Melbourne to appear and to, and to perform at this comedy gala.
Dale Wilkinson (08:06):
I worked out and had to kind of do some radio ads, some newspaper ads, but again, nothing about advertising or marketing, the radio ads, the kind of first mistake there was, it was a week before I realized the ads didn’t even have the date of the show. So as you can imagine, the night of the gala, we did have a pretty big theater. I think it was like a 400 seat theater. It was just family and friends like 20 people showed up and, you know, being that naive, I didn’t, I didn’t expect that mum and dad kind of forked out some money to, you know, to put this on. Um, and before the show even started, I was like, I need to get a full-time job then I guess like after this, I’m not gonna have made a loss on this. So, uh, but funny enough though, after that knew I had to pay mom and dad back knew I had an interest in the creative side, advertising marketing, and I actually got to my first kind of full-time job at the newspaper that I was running these ads in. And I knew I had to kind of get my head around marketing and advertising. And it was after the fact when I did something so terrible, then kind of jumping in and letting the basics, the principles and kind of looking back at that experience and going, maybe I should’ve done this, should’ve done that.
Scott Luton (09:24):
Those are some of the most powerful learnings and in business and in life is when, when disaster strikes or when, when you got it, when it, when you have a failure, what you learn from that and then apply for the next go round. I mean, that that’s like some of the secret sauce. Right?
Dale Wilkinson (09:41):
Definitely, definitely. Right. And, and the show itself, it was amazing. It was a great, you know, the comedians were hilarious. Uh, the people that did come had to, you know, had a great night, but, um, yeah, exactly right. We were able to then kind of work out, uh, after the fact what I should have, you know, I should have done then. Um, and it did set me on the trajectory of, you know, where I’m at now and, and kind of going into that marketing direction. So what came next? So I was working for this newspaper, getting my head around, advertising the, the principles of advertising, again, having that itch that I needed to move to a bigger city. Uh, so from there I moved to Sydney and continued that, uh, that career in advertising, um, ad sales, right then it, when digital was really kind of taking off.
Dale Wilkinson (10:27):
So I got a job with, uh, news Corp Rupert Murdoch’s company, which, uh, I’d say, you know, the desktop, it was like, so I was working, uh, selling ads on the internet basically. And it was right when my space actually launched and Fox bought MySpace. So we were actually in the Australian market, we were selling the ads on MySpace and then creating bespoke, uh, ad campaigns on MySpace with the live events that they were doing. They at dinner, if you can remember, they would do secret shows, uh, both for movies and music. And it was a really, really cool time. But then obviously Facebook was launching at the same time and I’d lift NewsCorp before that happened. But that really was pivotal for me because I, I enjoyed coming up with those creative concepts, both for the digital campaigns, as well as experiential in-person campaigns. So I actually took that experience and went to event marketing agency to really kind of, you know, build that out. Uh, and then, uh, went to, uh, uh, a production company then, um, doing more of a, a biz dev role,
Scott Luton (11:36):
The combination and the collection and the accumulation of these skillsets, especially on the visual side, the biz dev side, the advertising and marketing side at what a, what great ammunition as you know, you launched good gigs, which we’re gonna talk about here momentarily. You’ve already kind of shared some of your key learnings, but if you had one,
Dale Wilkinson (11:57):
The more the point to that you haven’t shared, that was a significant Eureka moment for you. What would that be? I think it was back on my first job working for this newspaper. Again, it was a, it was a small country newspaper, but in the position that I was as doing sales and, you know, selling ads in the newspaper, you were dealing with small businesses and mom and pop shops, and you were selling the space, but you were also responsible for the creative side of it. And coming up with the, uh, uh, the campaigns and what did that ad look like, uh, which was really enjoyable. So having that position and kind of wearing multiple hats, both sales and advertising, you really got that perspective of how to integrate sales and creative, and then dealing with a mom and pop shop where it’s their money coming out of their pocket, selling these ad spaces. It really had this kind of human connection for me. And it was kind of perfect at that stage of this. Isn’t a big multinational company with massive budgets. So to really care for your customers and your clients, and really understand, you know, what they trying to achieve with, you know, whatever they were doing. And it was like the local pub. It was, you know, the local furniture store. Yeah. It was such a good experience. Can really move the needle and be part of a
Scott Luton (13:26):
Family business, small business, you know, something really meaningful and impactful to them.
Dale Wilkinson (13:30):
You couldn’t disappear into the backdrop because chances are good. They knew your parents, right. Or somebody knew somebody that you knew. Right. I mean, it really was a real personal connection. It’s interesting that if you think about it, Dale, it’s interesting what that prepared you for in terms of what you’re doing today, right. I mean, understanding that human connection in marketing and engagement, right. How to make that life easier, you know, w w what’s the pain, uh, that you’re trying to solve for them. All right. Love that
Scott Luton (14:03):
Enrique let’s stop into good gigs,
Enrique Alvarez (14:06):
Dale. And as Greg was saying, I think it kind of shows through to what you’ve told us so far that you not only care for people, but, uh, but I think that upbringing in the farm has been very important throughout your career. Well, first and foremost, before I ask you, why, what does the company do? Explain a little bit more about what a good geeks is, what it stands for and, and just, yeah. What it is so people can understand. Yeah,
Dale Wilkinson (14:33):
Yeah, yeah. So good gigs as a platform to connect mission-driven companies. So non-profits social enterprises, uh, be co-ops, uh, to come and find professionals, uh, predominantly in tech marketing design, uh, product who want to use that skills for good, you know, so that’s what we’ve been building over the last and a half, you know, it’s pivoted in terms of what the business model was. It was initially a, a marketplace model where we would take a commission mostly from the freelancer side of the market. It’s, it’s evolved more into, uh, currently a jobs board, uh, and we’re launching a community platform for the job seeker side of the, the marketplace, uh, early 2021. Uh, and with that is, we’ll be releasing courses, cohort-based courses on how to, uh, improve job seekers, soft skills. And I think that will help them upskill and, uh, job readiness to start working for these mission-driven companies.
Enrique Alvarez (15:34):
That’s very interesting. And some of the audience out there that, uh, are in logistics, um, so you said nonprofits, B corpse, and some other organizations like that, how would accompany kind of contact you and then sign up and onboard you? And also is it on both ends of the spectrum? You’re dealing with people that are seeking the jobs and then also people are offering the jobs. And how are you thinking about all this
Dale Wilkinson (15:58):
It’s it’s like, it’s a balancing act. That’s for sure. Whenever you have this kind of marketplace model where you’ll, you know, trying to get two sides of the, uh, market onto this platform. So, uh, we’ve, you know, done some growth techniques of building a community of job seekers. And that’s what we really kind of started with now for any company that wants to get in front and get access to this community that we’ve built. They just need to go to good gigs.app. And in the navigation bar is find talent. And it just provides a different opportunity is that we have to get access. So you can post a one-off job. You could do an unlimited subscription. So it posts as many jobs as you want, uh, each month.
Enrique Alvarez (16:39):
And, uh, purpose is a big thing. And I personally really, really think it’s a driving force and, and the way that you should probably, uh, I guess, line up your life and what you do and your company, but, um, and in the marketplace, and just trying to sell your company, are you seeing more people that actually are attracted to purpose or more companies that are purpose driven? I mean, what, what’s the balance right now in that equation is that companies are catching up to what people want, or it’s the other way around
Dale Wilkinson (17:09):
Specifically, like who we’re working with. If a company wants to sign up on good gigs and post their jobs, there is a qualification step. So, you know, we do kind of look and see if they are a social entrepreneur, if they really do have kind of purposing, uh, ingrained into their business model. Cause that’s what we’re building over here. Otherwise, you know, there’s plenty of other opportunities for other companies to, you know, post jobs on LinkedIn or indeed, or, you know, wherever they want to go. So, but what we’re really kind of building is this platform and this community specifically focused on, you know, solving some really big social issues. Um, and that’s what we wanted to, uh, for the job seek is create the opportunity to search these companies based on social issues that they care about. Um, if it’s environment, they want to work for a company that is working to solve climate change, there’s an easy way to be able to come to good gigs such for those different companies and see what open positions that they have building that framework where attracting a network of professionals who are interested in this.
Dale Wilkinson (18:14):
Enrique Alvarez (18:14):
Very exciting. And so Y Y Y tell us a little bit more on tell our audience how, how you came up with idea and why this particular idea, uh, what’s the root cause of, of you founding it.
Dale Wilkinson (18:27):
It was really scratch my own itch, going back to Sydney and working for news Corp. There was this book I read, uh, [inaudible]. It was a profound book for me. Once I finished reading that had this kind of epiphany, that I was selling ads on the internet for news Corp doing, you know, no real good, no impact in the world. And literally like the next day after finishing the book, I quit my job within two weeks. I was in Vietnam, volunteering for this organization that built homes for the homeless and mind you, that was my first international trip. Uh, that was my first trip out of Australia. So I went by myself and that was a culture shock for sure. And I was there actually over a month, just kind of traveling. And it was amazing, the people that I met, the experiences, the culture, but also had the poverty and, you know, this real kind of realization, how privileged upbringing that I had in, in, in Australia.
Dale Wilkinson (19:24):
They’ll how did you find and vet the company in Vietnam? I did a Google search and just found different organizations that were doing those kinds of things. I, I, I, I want to say there was a friend that had done something similar and I don’t think it was the same organization, but I did find something close by it. And then I kind of looked at like, well, they had different programs in different countries and just kind of based it on that, made the leap and made the leap and do not regret it. Uh, it, it was so much fun, but once I got back, I still didn’t have the experience to all the understanding about, and this was like 15 years ago, you know, so, um, social enterprise or, or, you know, um, using business for good. So I always struggled with that. I couldn’t reconcile, reconcile using my, uh, skills and experience that I had built up with using them for good and, and, and making a career and making money.
Dale Wilkinson (20:23):
So I think for the next, you know, 10 years in, you know, moving here to Los Angeles, and then I had a, um, uh, production company, uh, he, if, uh, the last nine years, uh, working with clients, creating the, uh, video ad campaigns had some terrific clients love the creative process, but again was like, there’s something missing. And that was, that was, it was really about scratching my own itch. It’s like, I must not be the only person that wants to be able to have a good career and make decent money, but also be something of purpose and appreciate that. So I actually made, uh, was, that was a really, uh, the last year of the production company had a really, really good year and made the decision that, all right, it’s now another Nevo. Uh, I’m going to step back and ideate and come up with my own brand. Um, and number one on that list was it was to be a purpose-driven brand. So it was about a three month period. I was at the coffee shop every day, just coming up with ideas, working out like, you know, what is my skillset, you know, looking at different business models and just playing around with it. And it probably took about three months to, to come up with good gigs and the original concept. And then that, you know, that’s changed.
Enrique Alvarez (21:38):
That’s very interesting. And I was like, I guess, very good entrepreneurs. So always working the first couple of months of our company’s life was also in a, at a Starbucks, or I guess from what Starbucks to the other. So tell us a little bit more, how a day in the life of Del Wilkinson looks like. Cause, uh, cause we know, and you have mentioned before there’s many, many different moving parts. You you’re an entrepreneur and we have interviewed entrepreneurs before and, and we get that, but how, how can, um, how’s the normal day for you? How do you spend your time on how you prioritize your tasks? Tell us a little more
Dale Wilkinson (22:15):
Great question. And you know, it’s, it’s festival, it’s still a struggle like when you a solo founder and you do have to wear multiple hats, it’s a struggle. But I go back to what I was saying with, with, you know, growing up in the farm and that consistency and that having that kind of ingrained in me. I know I can be, I’m great scheduling my time. Uh, I, I think being a producer as well for the last nine years with a production company, having a really good understanding of who and what to bring in what resources I need to kind of bring in and, and at what point, but also being resourceful enough to kind of work out. I can teach myself that I can do this so that I can, you know, buy a camera and do my own video stuff, which is also my downfall because, you know, to try and delegate that stuff. Once you have what that, how you, you know, work in that space, many hats right now, right now though, day to day, I am getting ready to go out for a raise to do the first investment round for good gigs. So just within the last two weeks, you know, made that, made that decision. So right now it’s like pitch decks, uh, revenue, projections, all that fun stuff.
Enrique Alvarez (23:32):
Are you ready? Or can you tell us, or share a little bit more about how much you’re trying to raise and broad terms and conditions just in case maybe someone that’s listening out there. Yay. There might be couple out there, uh, venture capital.
Dale Wilkinson (23:47):
Yeah, for sure. Yeah. So I’m looking to raise the 250 K round pre-seed round, uh, on a safe, uh, so, uh, for the last year I’ve always, there’s something been, uh, something really, uh, that is alluded me to the bootstrapping route, uh, with good gigs and that’s kind of what I started off, uh, doing. Uh, I actually built what you see now, good Gigster app that has been built with no code tool. Um, so there’s a kind of a big movement in, in the, uh, web and mobile app, uh, building space of all these no code tools. So you don’t necessarily need a developer to build these, uh, applications for you. You can go in and use these tools to build pretty comprehensive tools. So, uh, I’m a non technical founder, so I’ve never dealt in that before. So I found a bubble this toll and was able to build a good gigs from that.
Dale Wilkinson (24:48):
So, uh, it’s very cool. So you don’t have to spend as much on, you know, development costs and, uh, but you know, there was a bit of a steep learning curve again, uh, and me putting my head down and, and, and building it. So I say, well that, because I’ve got to a point now where it’s like, okay, you need more content development. Uh, we’re building a community platform for out job seekers. We need community engagement, community moderation, uh, content development for those courses that I was talking about. So really kind of making the decision to, I need to bring in some capital to kind of get this growth. Okay.
Enrique Alvarez (25:26):
No, it’s clearly a technology company, right? I mean, you’d have to like have to leverage technology. Uh, and it, it sounds to me that, uh, you’re not afraid to take risks and try things yourself and roll up your sleeves and work hard. So changing, changing the, the gears a little bit, I like what you must see, like a lot of very interesting companies. And of course, a lot of very interesting people, very purpose-driven and with a very clear cost in their lives. So the two or three things that you think make a company great, a good culture. Um, and, and I guess the kind of culture that you guys have a good gigs, w what would those do? Three components of a company’s good culture with good gigs or any of the companies. I was just assuming that since you have such a great sample of companies, they probably picked a couple here and there, and you, your company kind of is a reflection of what you think a good culture for a company should be. But so either, or, or both, I guess,
Dale Wilkinson (26:24):
Great question. I think they still being a solo founder and, and, you know, what does culture look like for a solo founder? You know, it’s definitely part of the thought process as you build the brand, as you work with, uh, external stakeholders that are, you know, doing a brand designers that you’re working with, it’s part of your identity. So I think specifically with good gigs, and I actually just had Denny Alexander, the co-founder of who gives a crap on the podcast the other day and asked that kind of same question, you know, if, if you had advice to other entrepreneurs just starting out, uh, especially in the impact space, you know, what, what advice would you have? Um, and I’ve, and I’ve kind of taken that from him is to have fun, you know, and I don’t think the good ones are just a mission-driven company is, is any company.
Dale Wilkinson (27:18):
If you’re going to be putting so much effort into building something from scratch, that you want to be having fun while you do it. So I think that has been a guiding principle, the good gigs from the get-go, although we are, you know, working with companies that are tackling social issues and important, serious issues on the good gigs, and we can still have fun and, and, you know, not take ourselves too seriously. The Denny answer the burning question though, who indeed does give a crap. They give us the answer to that question. Well, it is, uh, that is one of the, uh, the top value is give a crap. They ha they have three values, uh, which I think the other one is have fun, give a crap, have fun. And I cannot remember the last one and I can speak from experience because I’ve spoken, spoken to multiple of their team members, just in, you know, the HR, the marketing department. And I actually said this to Danny, like you’ll, it’s Testament to the team that you’ve built. They are all incredible, super responsive, super friendly folks, you know, and, and they started it as a remote first company and now have office in Los Angeles, in Melbourne Australia. So it’s Testament to, you know, what they’ve done, and they’ve been able to build a team that give a crap, you know, if that’s your number one value, then you’re hiring. And you’re employing folks that have values aligned.
Greg White (28:51):
You know, when I think about culture, that’s a great and very difficult question. So the easiest thing I have ever seen anyone do is simplify it. And you’re sitting in a room with three other CEOs or former CEOs. And the thing that I have discovered in being and working with CEOs is that 100% of the time, the company’s values, the company’s core values are the, are the leaders core values. So to make that question simpler for you to answer, you don’t have to look outside for what our company is or what our company ought to be. It’s just, what’s important to you because you are going to either subconsciously or intentionally drive those, those values throughout the organization. And like Danny, um, he must a crap and he must have fun because he must do it. I’m guessing very intentionally to drive that into that organization like that.
Greg White (29:50):
But that’s, that’s what makes culture so simple is while you’re doing it. And it’s hard as a leader to confess this, frankly, but while you’re doing it for an organization, it is all about you because ultimately you can’t be anything other than what you are and, and, or are consciously intending to be. So you you’ll drive that culture. So your, your culture, your values can be a little bit aspirational, but it needs to come from the core of who you are. Sorry, I didn’t mean for that to sound like an education, but it’s as simple as that, I think so many people, they get really tied in knots over culture and core value, but it really is as simple as that
Dale Wilkinson (30:34):
100%. Yeah. I’m, I’m literally going for this exercise is this, this, um, process right now, as I work on the framework for the community of good gigs and the community platform that we’re building. And it’s exactly that, you know, as I’m doing that kind of process, it’s like, well, what am I, what am I, what’s my identity? You know, what do I care about? And, uh, and then also, which is another thing that, um, um, I’m learning as I build this community is it’s also not about me when I build this community. It’s about allowing being the, kind of the, the, the producer and being the I’m building this space and this platform where a community can gather and engage, uh, learn, uh, feel safe, uh, and, you know, getting that, getting that input from the community and it, and it may not. When I look at the content and the, uh, you know, the courses that we’re going to offer, I have all these ideas. The community might not even want that, but being open and flexible to, to hear what they actually want, and then to allow that to happen.
Scott Luton (31:41):
A lot of learnings in this last exchange and, and Dell, I really appreciate you weighing in and, and, uh, um, I must have played ball or something with a James Wilkinson. I keep, or maybe you, you remind me of a, of a long, long story.
Greg White (31:54):
I think we know somebody named James Wilkinson Scott, because the name sounds familiar to me too. Now that you say that
Scott Luton (32:01):
Clearly they’ve made a big impact on me, bill, you are in short order making an even bigger impact. And I love, I love how, um, I think we all, I mean, we do so many of these, you sit down with folks and sometimes you get the guarded, the, the, the hidden, the, the cagey answers. But with, with what I’m hearing from Dell here is just an air of transparency. Um, an air of, I know what I want to do now. It’s about building it and communicating it and doesn’t have to be about me. It’s just, there’s an authenticity here, Dale, that definitely really is a big part of, of who you are. And, and it’s, uh, it’s
Dale Wilkinson (32:40):
A breath of fresh air. I appreciate you saying that, Scott, it, it, it, it’s not easy, uh, you know, especially when you’re trying to run your own business and, and, and, um, it’s tough and it’s something that I’ve actually leaned into and tried to lean into more this year, uh, with starting my own podcast and, you know, getting out of my comfortable zone, even with Enrique, what I was talking about, like looking for a, um, going out for investment, I actually had to ask myself some hard questions that, you know, a couple of weeks ago is like, well, why isn’t there anything else that I, is there some fear in this, you know, idea that I’m going to bootstrap it, you know, um, I’m not going to get investment. Is it some fear because I’m, I’m, I’m fearful of the better B. So I had to actually kind of, I mean, seriously
Greg White (33:25):
Fear as a prime motivator, right.
Dale Wilkinson (33:28):
I mean, yup. Yep. Um, and that’s what I concluded. Yeah.
Enrique Alvarez (33:34):
But at the same time, um, as probably very similar to what you mentioned Greg, about the culture, I think that, uh, investments, in my opinion, and I guess this, my personal investment strategy is you invest in the person, right? It’s the people that really matter. And of course you do have a very good idea. Uh, I was going to ask you, are there any other competitors
Greg White (33:52):
Interviewing you to see if he’s going to invest right now? No. No, but I’ve never heard of this.
Enrique Alvarez (34:00):
No, I think that there’s definitely a need in the, in, in this space. I love purpose. I’ve never heard of any of this before, and I don’t know if I’ll be an investor, but I’ll tell you that I’ll try to be a, at least a client, but is there, do you know of any other companies out there that are trying to do something like that?
Dale Wilkinson (34:18):
Look, when you look at like a jobs board, uh, element or, you know, to find opportunities, that mission driven companies, there’s a number of, uh, places as idealists there’s tech jobs for good handful of other ones that are specific, just unlike design gigs for good, that kind of stuff, but why I’m really leaning heavily into community and building a community platform. There’s no one in that space. There’s no other community. Um, that’s specifically focusing on mission-driven companies career, uh, careers in purpose. So that’s why I’m kind of leaning in and, and this community platform being a really kind of big pot of, uh, good gigs future love it. Uh, man, there’s so much power and focus and purpose, and there’s so much good, good, good work to be done. And there’s so much need. And I was taking a quick sneak peek at some of the, some of the opportunities on your own, on the marketplace.
Dale Wilkinson (35:11):
They’re good gigs and it’s, and it’s, it’s exciting. Cause it’s, it’s not, I think sometimes when folks hear non-profit or they hear a purpose-driven organization or whatever, they make certain assumptions, but there’s, so there’s a, there’s a diverse multitude of different opportunities out there and, and it needs a platform that serves it. So I love what you’re doing. Dale, it’s gonna be a four hour episode. There’s lots of synergy and kindred spirits here, so we better keep moving. Uh, Greg, I know we want to dive into the podcast. Good makers live your purpose. Let’s talk about that, Dale. Yeah, for sure. So I mentioned it, I mentioned it earlier, really what I was talking about, where you as a solo founder have to wear kind of multiple hats and how important content marketing is to build up SEO and build up traffic to the site, especially good gig site. And you know, what we’re trying to do, um, content is important and I can not write to save myself. So, and, and don’t enjoy it. Don’t want to do it. I see myself writing a blog, uh, that will be, uh, and something I need to do. Um, uh, pretty soon as well is to kind of outsource that and get some blogs, uh, happening here, come the offers to do that.
Dale Wilkinson (36:29):
I’m all for it. If you’re interested in the impact space, uh, if, if you know, you’re a great writer, then yeah, please hit me up. Uh, but I know a good platform that can help you find someone. Yeah, yeah, yeah. We’ve got, we’ve got a really good, uh, content and marketing and design is kind of some of our strongest. That’s going to be a super good advantage for you, right. I mean, you’re not going to be struggling finding people because they’ll, you’ll have all of their resumes ready. Yep. And I come to the platform. So enthused, it’s not just about a job. It’s like, I care about LGBTQ rights. I care about women’s rights. I care about, um, racial equity. It’s, it’s really cool. And as they build out their profile and to see, you know, uh, what interested they, they care about. Um, but, uh, with the pocast, I, it was really, uh, uh, a challenge for myself.
Dale Wilkinson (37:26):
It’s like, how do I, you know, kind of step into this leadership role a little bit. I always enjoyed having doing that business development, uh, those roles in my previous experience, I really enjoyed having these kinds of one-on-one connections with folks. So just decided to do it and thought it would be a great content marketing initiative for, uh, good gigs. Um, so good make is, is a podcast series where I get to interview social entrepreneurs. So the clients that I would potentially have, uh, on good gigs, um, and not just social entrepreneurs, what I really kind of want to do different with good makers is also bring in, uh change-makers and, uh, personal and professional development experts. Um, and it really under this ethos of, of to be able to help other people you’ve got to help yourself first. So making sure that you’re in the right mindset, you have the best tools and, um, uh, knowledge and know how to first help yourself, get yourself in a really good place in self care, um, so that you can then, you know, help other people.
Dale Wilkinson (38:33):
I think specifically in this space, especially in the nonprofit space, there definitely can be burnout and overwhelm with the issues that they’re trying to tackle. So there really has to be a focus on looking out for yourself first because you’re going to burn out and, you know, what’s, uh, what’s the, what’s the, um, that’s not going to help you. Uh, so good make is, is interview. You know, we’ve had, I’ve interviewed an energy healer, uh, on that, you know, um, a life coach in with actual social entrepreneurs that are out there doing really, really good work. And it’s been incredible as you guys would attest to as well.
Scott Luton (39:10):
I love the fact that at, even at this early stage, you’re focused on driving the conversation and the multitude of views and walks of life and different callings in life. That is a wonderful channel to invest some of these resources. And it’s such a service industry as some what I’m hearing, I’ll admit I have not listened to my first episode that wasn’t part of my homework, but now Dale, we’re going to make sure not only are we going to be listening to the next 20 episodes, we’re including the link in the show notes. And hopefully some of our audience numbers will tune into good makers, live your purpose, love it, Greg, when you hear plans around that type of content and that podcast series, and, and not just the current state, but where Dale is taking it, what are some initial thoughts you’ve got there?
Greg White (39:56):
You know, what I thought was what a great way to engage and elevate and expose your community is to let them sound off and, you know, and to hear what really makes them tick and let them represent that. Even, even just the community on good gigs, but in general as well. Right. That’s the hope I think I, I think we all have is that spreading the good news creates more good news, motivates more people to do good things. Right. I think it’s a great platform for that.
Dale Wilkinson (40:26):
Yeah. The podcast medium is something I really enjoy. And, you know, just to be able to have these conversations with the folks that are doing such good work has been, I’ve been so fortunate to be able to do that as well. But, uh, I’ve always really enjoyed podcast series that you have some tangible takeaways and you can actually learn stuff. The amount of books I have bought based on people’s recommendations in poker. I don’t know if it’s in the backend. So I’ve got like 50, like all powered up that I still need to read. It’s a bad habit of mine. Yeah. And so that’s a really kind of a key thing I try and do as well. What are those takeaways? So that listeners can go out and do it themselves and, and, and, you know, build a career of purpose.
Scott Luton (41:11):
Love it, love it, Dale. All right. So moving right along from the podcast, let’s, let’s, let’s take a little more, uh, walk through some of your observations here and this and this historically challenging year that is 2020. And thankfully we’re in the final month and ready to move into 2021. You know, when you think of a global business and our global supply chain, global relationships, you name it, what’s one of the trend or development or news story, or, or even challenge that you’re tracking more than others. Right now,
Dale Wilkinson (41:41):
What 2020 has shown us is the remote work-life and what companies are doing with their employees. What opportunities are out there for companies that now are going completely remote? What does that look like for the workforce? Can they leave, you know, these big, these big cities and, and, and live that kind of rural lifestyle, could they move, you know, to a different country? You know, they’re seeing, you’re seeing a few, uh, organizations like Gumroad, uh, I think they just made an announcement last week that they are not going to be paying people based on where they live. So it will be equal salary wherever you live. So, you know, you could move, uh, onto the stick. So that’s going to be really interesting and see what kind of opportunities 20, 21, 2022, um, have fall though, the workforce, you know, you would, you would think that there’s a lot more opportunities for folks that may not have been able to afford to live in, um, the Valley, San Francisco, that kind of stuff. So that’s kind of what I’m keeping an eye on specifically how it relates to good gigs. I’ve definitely seen a lot more remote positions be posted on the platform,
Scott Luton (43:00):
You know, in, in this, as we continue, you know, we’re months and months away from folks wanting to show up at a mode X, Greg, and Enrique, with, with tens of thousands of other people. And there’s a lot of opportunities that could, of course come out of those traditional events and programs, you name it. And, and with that void there, it’s great to have platforms like, uh, good gigs to help folks find those, uh, those opportunities and, and especially those align with what they want to do in life. So the need is now for sure, and even greater moving ahead. So I love what you’re doing at good gigs, such a pleasure to connect with you Del, uh, you are, again, that, that authentic breath of fresh air. I cannot wait to see, you know, this next phase, what it presents from a growth standpoint for you and, uh, the, the team. And, uh, can’t wait to have you back on. And when we’re looking back three years from now and when good gigs is the tightened in the industry, you’re getting some of your lessons learned. Then I liked that vision. Thanks so much, Scott girl, Hey, I appreciate it. Big pleasure. Look forward to staying in touch being here. Hey, really quick. Let’s make sure we’re going to have links in the show notes, of course, but let’s just Dale. Where can folks connect with you and, uh, good gigs.
Dale Wilkinson (44:15):
If you want to connect with the good gigs, good gigs dot AP P good gigs.app is the best place to do it. So both if you are a company looking for professionals that are, purpose-driven come to good gigs, as well as if you’re looking for these opportunities, come on over and we’ll be launching the community
Enrique Alvarez (44:32):
For job seekers in, uh, March of 2021. Uh, and then I’m pretty active on Twitter. You can find me, Dale w Wilkinson on the, on Twitter.
Greg White (44:45):
It’s just that easy, good stuff. Dellwood, Wilkinson founder at good gigs. Thanks so much Dell. You bet. All right, Enrique, Greg, let’s get one thing from both of y’all he, I mean, he shared so much here that, um, I’ve got about 22 pages of notes over my
Enrique Alvarez (45:03):
Obligatory 17, usually interviews. Well, it’s one thing,
Greg White (45:08):
Uh, to you that Dell shared here today, and let’s start with Greg thinking selfishly about doing good. I’m thinking what a great pool for the people for this, this very series, right. Of people who are giving forward as part of their purpose. So Enrique keep your eyes open there. But I think the other thing is, you know, I said it a little bit earlier. It’s the, it’s the community of do gooders, if you will. Right. And, and having them readily available to one another, it’s an affinity group, right. Of people that want to do the right thing. And, you know, I think that’s so valuable. We talked about associations and we talked about, uh, events and that sort of thing. And, you know, I couldn’t help, but think Scott, as you were saying that, think about how quickly virtual events came on and how quickly they have rapidly disappeared.
Greg White (45:57):
I mean, I’m sure there are some still out there, but there aren’t many. And now what people are doing is they’re kind of in pods of people with common interest. And if you, and it forced me to think about that even at a trade show of 40,000 or a hundred thousand people, you wind up talking to the same 67 people at every show every year, you know, the, these kind of affinity groups of people with common interests are so, so valuable. So you’re in the right place at the right time. Dale. And I think it’s encouraging that you’re doing it in the right way for people that want to do the right thing. Well put and Dale and regained. Greg, I got, I got one little quick anecdote. So Greg, Greg is one of the wittiest people I’ve ever rubbed elbows with. We’re interviewing Jasmine Crowe with gooder, G O O D R and a recent podcast. On few months back as we’re silent off Greg challenges, the audience with don’t do good, do gooder. And it’ll just one of those epiphanies could be on the back of a, a million t-shirts, but that’s what I thought you were going there, Greg. All right. Okay. What’s one really neat, uh, powerful thing that, uh, Dale shared with you here today
Enrique Alvarez (47:03):
And just kind of like learning a little bit more about him and getting to know him a little bit more as a, as a person, as an individual. I think that’s already very inspiring for hopefully a lot of, uh, people out there that kind of can see the, this purpose driven community and the platform that Dale’s giving them. It’s really, uh, a lot more than just, just a movement. I think, I think that’s really going to be the future of how business is conducted. And then we’ve said that before and before this series and,
Scott Luton (47:30):
And I will say it again, right? It’s just companies like Dale’s, uh, that want to really have a purpose and are driven by a purpose are going to be at the top of the, of the pyramid when, when and a couple more years, right. It’s just not like a good thing to have, or like a nice thing to do. Or like some, this company is socially responsible thing anymore. It’s like, if you don’t have purpose at the heart of your company, you’re going to go under and that’s it. And so I feel like Dale’s providing the, uh, community, uh, the platform for the community to build that. And that’s super, super interesting and very amazing on a personal note. I just, I just love the fact that he read a book and then went to Vietnam. That was, that was the best. And, and I, and I was going to send him an email, but what was the name of the book again, Dale?
Scott Luton (48:18):
Yeah, it was a new earth that got told. I knew her also the author of the power of now. And I have done some books just like you, and that’s going to be the next Amazon purchase right now. And if you ever show up and re Kay’s office pre B, be prepared to leave with 50 books, like I have so many that I have to start giving them away. Right. I’m kidding. That’s one of the best things that America does. I love that. It’s always a good idea to think differently, which is great, but they’ll excellent stuff. Love that your reflective leadership style really reminds me. It’s important to stop and think about what we’re doing and, and, and build effective, impactful communication around important things like core values and culture and mission and purpose. And, and that’s some of what I picked up here.
Scott Luton (49:03):
Look forward to having you back on a really big fans of the mission, your own, and, uh, all the best as we move into thankfully 2021. So on that note again, big, thanks to Dale Wilkinson. Check him email@example.com. We’ll have that in the show notes. Big, thanks to my cohost, Greg white, uh, Enrique Alvarez. And of course the vector global logistics team, by the way, Dell mentioned no code, no code. That’s a wonderful movement taking place across business. Uh, if you’re in supply chain looking for no code help check out our friends at you see boss based right here in Atlanta. On that note, if you enjoy this interview, check us firstname.lastname@example.org where there’s a plethora of other conversations with inspirational leaders, just like Del Wilkinson, find us and subscribe wherever you get your podcasts from on behalf of the whole team here, challenge you just like with challenge ourselves, a do good, you know, forward and be the change that’s needed. B just like Dell will consent
On that note. We’ll see you next time. [inaudible].